While the marketing world fixates on Q4’s holiday rush, a golden opportunity lurks in plain sight: Q5, the “invisible quarter.” Forget the myth that consumers hibernate after the holidays. With 45% of consumers actively hunting for post-holiday deals, this overlooked period isn’t just a marketing lull–it’s your launchpad into Q1. While competitors wind down their…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Nielsen’s $2.15B DoubleVerify Bet Could Make it a Player, Not Just a Referee
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever