GroupM projects that the global advertising industry will surpass $ 1 trillion in total revenue for the first time this year. In its This Year Next Year 2024 End of Year Global Forecast, released today (Dec. 9), the WPP media investment firm estimates that global advertising revenue will increase 9.5% this year, up from the 7.8%…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup