December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How US Brands Can Keep Up With the Live Commerce Gold Rush

Live shopping and video commerce are exploding, driven by growing consumer interest and the success of global disruptors like Shein and Temu. These international players dominate their markets with highly engaging, frictionless shopping experiences and have expanded aggressively into the U.S., raising the stakes for domestic brands. This evolution parallels the introduction of TikTok in…
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