Los Angeles’ local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases, especially as the fires began to spread. According to Nielsen data, market leader KABC…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Bridging The World Of TV And Ad Tech
How to Make AI Your Creative Superpower with Native Foreign’s Nik Kleverov
Brandweek Returns to Atlanta With Starbucks, Crocs, Mattel, Coca-Cola, and More