January 18, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Some News Influencers Have Already Lost Ad Revenue As TikTok Ban Nears

Back in the 2010s, journalists and the legacy media outlets that employed them famously pivoted to video on digital platforms like Facebook and Twitter. In 2020, they pivoted to TikTok. As the world went into lockdown amidst the Covid-19 pandemic, the platform saw its audience skyrocket. And those incoming viewers proved particularly hungry for news–a…
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