February 1, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Verizon Punts Super Bowl Spot in Favor of Grammys Ad to Create Buzz

Verizon and Beyonce essentially won the Super Bowl in 2024 with an ad that included a mysterious teaser campaign and an album announcement. This year, however, the company opted out of the game because it was crazy in love with a different idea. Rather than compete against the noise of Super Bowl 59 ads, Verizon…
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