The cost of ‘Dull’: Join the Comms Council’s webinar

The Comms Council has announced its first event of 2025, with Adam Morgan, Founding Partner of eatbigfish, presenting the Extraordinary Cost of Dull.  

Using the insight that being strategically right but executionally dull is a very expensive error, Morgan, working alongside Peter Field, Dr Karen Nelson Field, and Jon Evans, is leading a three-year project to put an exact cost on ‘Dull’ through the marketing funnel.

Morgan will be joining Simon Lendrum, CEO of the Comms Council, in a webinar at 9.30am on Wednesday 19 February, looking at dull and mediocre marketing and communications and offers a set of very simple questions and frameworks to stimulate more interesting communications.

The event is free to Comms Council members, and $ 25 for non-members. Tickets here.

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