February 22, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Poppi vs. Olipop: Influencer Marketers Break Down the Healthier Soda Brands’ Strategies

Move over, Coca-Cola and Pepsi–the next soft drink duo duking it out to win market share are prebiotic soda makers Poppi and Olipop. The two brands recently ended up in a social media scuffle when Poppi sent 32 full-sized vending machines to big influencers to promote its $ 8 million Super Bowl ad. Backlash was swift,…
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