Walmart is getting the first tests off the ground that allow advertisers to use shopping data to target Vizio ads, according to three ad buyers who have either been briefed by Walmart or run early tests of Vizio ads.
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run