June 12, 2026

Programmatic

In a world where nearly everyone is always online, there is no offline.

Jordan Brand’s Basketball Musical Is an Ode to Effortless Greatness

The Nike company’s two-and-a-half-minute Broadway-worthy ensemble, developed by Wieden+Kennedy, debuts one week after the launch of its hotly anticipated Air Jordan 40 in ‘The Classic’ colorway.
Adweek Feed