Making Sense of DSP-SSP Convergence

DSPs are building tools to bypass SSPs and SSPs are trying to cut out the buy side. It’s a dramatic tale, at least by ad tech standards. But the real question in the noise is whether the technology improves advertising effectiveness, says Kara Puccinelli, chief customer officer at Nexxen, on this week’s episode of AdExchanger […]

The post Making Sense of DSP-SSP Convergence appeared first on AdExchanger.

AdExchanger