In the 31 years since the first banner ad appeared, ad tech has become essential to global commerce, directly employing 1.54 million people and generating $ 974 billion in revenue in the United States. This contributes to an overall digital economy valued at nearly $ 5 trillion, representing 18% of the nation’s GDP. Yet, despite ad tech’s […]
The post The 7 Traits Every Ad Tech Leader Needs To Thrive In The Age Of AI appeared first on AdExchanger.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run