Conventional wisdom often suggests performance agencies should stick to what they know best: client service and execution, using existing marketing tools. It’s a compelling argument that promises simplicity, focus and lower CapEx. But this thinking ignores a fundamental reality facing today’s agencies: The market isn’t just oversaturated with options; it’s increasingly commoditized. Every agency has […]
The post To Build Or Not To Build: 5 Agency Tips For Strategic Tech Investment appeared first on AdExchanger.
More Stories
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run
These 18 Campaigns Are Competing for the Coveted Cannes Titanium Lion