The ad industry is racing toward a not-too-distant future where AI agents negotiate programmatic deals on their own – and Prebid doesn’t want publishers to get left behind. The group that turned header bidding software into an open-source standard announced on Thursday that it’s taking ownership of code developed using Ad Context Protocol (AdCP) that will […]
The post Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents appeared first on AdExchanger.
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