The Weather Company wants to know not just how weather forecasts make people feel, but also how they make people react to ads. TWC is building a monetization model that treats weather as both a contextual and an emotional signal, its director of measurement, Shannon Ferguson, told AdExchanger. After about a year of testing with […]
The post Neuroscience And AI Are Transforming The Weather Company’s Measurement Stack appeared first on AdExchanger.
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