Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student...
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Every year, StopPress catches up with a group of industry leaders from across Aotearoa to talk about the year that...
The future of AI shopping is likely to follow one of three paths, each with very different implications for retailers....
Lionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive...
The AI-powered platform is part of a broader trend of agencies exploring SaaS revenue streams Adweek Feed
Broadcast radio inventory is coming to programmatic. Viant struck a deal with iHeartMedia and its Triton Digital advertising platform that...
Looking back on brand leadership shuffles at Airbnb, Hinge, Nike, McDonald's, Mattel, Tylenol and more. Adweek Feed
From DoorDash's $ 175 million acquisition to OpenAI's retail integrations. Adweek Feed
Attribution measurement is still a mess; video podcasting struggles with effective advertising; and NIL deals are taking off for student...
This festive season, Auckland Transport and Thompson Spencer are driving smiles all over Auckland with Joy Rides. It is a...