AppsFlyer announced its second-ever “real” acquisition on Wednesday (its first was an acqui-hire in 2018) with the purchase of devtodev,...
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Following the success of the all-new Honda ZR-V launch, Honda New Zealand has relaunched its sixth generation CR-V with three new...
Just weeks after Microsoft closed its $ 68 billion deal to acquire Activision Blizzard, the game developer brought back its...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. UGC Meets AI-GC, And It’s Awkward In September,...
AUCKLAND, Tuesday: Fire & Emergency New Zealand, with creative indy Motion Sickness and media agency MBM, have released a new...
Creating a story around your product is an easier marketing challenge for purpose-driven brands like outdoor apparel and gear brand...
The attention economy has been in existence for almost five decades now, longer than the World Wide Web has been...
AUCKLAND, Tuesday: Dentsu Creative NZ has launched a new campaign for Movember Australia to raise awareness for men’s mental health....
Some people make it look easy. Take Jose, a suave guy who is unfazed by bumps in the road. A...
AUCKLAND, Tuesday: To mark the NZ launch of its new smooth-tasting beer, Heineken has joined forces with Auckland Uni geneticist...