The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
AUCKLAND, Today: Colenso BBDO has promoted Charlotte Glennon to General Manager, Creative Operations & Production, recognising her leadership, craft focus,...
IAS' new AI agent analyzes live campaign data and can automatically apply brand safety and context controls inside marketers' preferred...
Ashes to ashes, dust to dust, 3-letter acronyms to 3-letter acronyms. Specifically, in this case, APIs to MCPs. Model Context...
AUCKLAND, Today: Deep Media is making moves in Victoria, expanding its footprint and appointing experienced media leader Luke Burr as...
Predictions are hard, especially now: inevitably some things will look obvious or outlandish in hindsight. I ask that you only remember...
AUCKLAND, Today: The Audi Q5 sits at the centre of the campaign, framed as a natural fit for Kiwis who...
Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it...
AUCKLAND, Today: Over the holiday period, M+AD will be taking a proper pause, with the site running quieter than usual...
TVNZ, Together and Contact Energy have teamed up to launch new campaign, Super Streamers, on TVNZ+, a partnership that rewards viewers...