Comscore’s programmatic ad targeting division, Proximic, unveiled new audience segments for political advertisers to help them reach people based on...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Real estate isn't always a topic that receives a warm welcome in conversations. For some, it's an exciting and thrilling...
Goodbye, cookies. Hello, agency first-party IDs. Agency holdco Dentsu launched a set of identity solutions for Merkury, its identity resolution...
Out-of-home company Go Media have been announced as New Zealand Rugby’s official supporter for the inaugural WXV 1 tournament. Considered...
Whether delivered with a collective nod of approval or a head shake in disdain, "the friend test" has been a...
Foodstuffs supermarkets takes home 20 medals at the 2023 Great New Zealand Sausage Competition for their top-quality sausages. Retail Meat...
Earlier this month, Google made changes to the types of inventory that get included in certain YouTube ad buys by...
Despite efforts at consolidation, traditional agency holdcos remain fragmented on the inside and often confusing to marketers on the outside....
DHL Express and Surf Life Saving are celebrating their two decades of partnership of saving lives and patrolling New Zealand...
Darla Price, president of Ogilvy New York, is reimagining a pitch process that evaluates long-term partnership potential over isolated ideas....