YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making matters more complicated for marketers is that viewers are increasingly watching YouTube via CTV, where measurement signals are even scarcer than on the web. CTV now accounts for 38% of all time spent watching YouTube, […]
The post Attention Vendors Team Up To Crack The YouTube Measurement Code appeared first on AdExchanger.
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