The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles

When The Verge launched its redesigned website last September, editor-in-chief Nilay Patel admitted that the effort was motivated, in part, by a desire to capture readership from Twitter users fleeing the platform. One year later, the Twitter prediction has proven prescient, and thanks to new site features and ad products, people are coming back to…
Adweek Feed