Los Angeles Tourism & Convention Board (LA Tourism) has launched its first ever consumer advertising campaign in New Zealand. In...
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Shoppable ads are turning out to be a smart move for smart TV advertising. Top line A recent survey of...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rare Wares TV inventory is on track to...
In keeping with its tradition of supporting events in Christchurch, New Zealand Media and Entertainment has revealed a number of...
Footwear brand Birkenstock was previously known for making unstylish but comfortable and durable shoes. But after a recent surge in...
No one in the C-suite except the CMO cares about marketing vanity metrics such as reach, impressions, likes, shares, followers...
AUCKLAND, Today: NZFarmer – New Zealand’s largest free rural newspaper – is being re-launched by Stuff after a five-year hiatus....
WPP has merged Wunderman Thompson and VMLY&R to create VML, a new agency that combines brand experience, customer experience and...
NEW YORK/LONDON, Today: WPP this morning announced a major evolution in its offering to clients with the merger of Wunderman...
Despite the rise of digital collectibles, physical memorabilia is still relevant. In fact, companies like Fanatics Collectibles have experienced a...