To some viewers, it may have seemed nonsensical to put a highland cow riding a motorcycle in a Virgin Media...
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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
As streaming platforms navigate a seismic shift – pivoting to profitability after a decade of all-out growth mode – they’re...
AUCKLAND, Saturday: A mystery party wants to buy Sky TV in a “highly confidential” offer, the company announced today –...
Successful creators are known to hustle, but they're not always known as entrepreneurs. At a panel at Social Media Week...
For media owners, the difference between thriving or fading away in the first-party web depends on building, growing, maintaining and...
AUCKLAND, Friday: Stuff today announced it will stop sharing content to X (formerly Twitter), effective immediately. CEO Laura Maxwell said:...
Influencers and creators are not new additions to the marketing mix, yet brands leaders are still figuring out how best...
Amid a push for supply path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting...
Sky Sales has recruited highly experienced marketer and broadcast media specialist Reuben Wiremu to the newly created position of Senior Manager...
Remember when the ad industry glommed onto the phrase “Data is the new oil”? Well, sensitive data is crude oil,...