The world of marketing measurement is buzzing about AI. But when it comes to complex techniques like media mix modeling...
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AUCKLAND, Today: 2degrees and TBWA\New Zealand are back for another summer of smashing as Data Piñata returns, bringing a fresh...
The men's grooming company is moving ahead with its biggest marketing push yet. Adweek Feed
GEOh No! Apparently, the new it product for agencies is to offer tools and services that help brands understand how...
AUCKLAND, Today: Stuff Group has appointed commercial strategist Anne Lipsham as Director of Trade Marketing for Stuff Digital, stepping into...
Plus, using machine-learning models and real-time data to optimize weekly investments. Adweek Feed
Every conversation about addressability eventually lands on the same word: fragmentation. But the real symptom of that fragmentation isn’t just...
AUCKLAND, Today: Are Media New Zealand is celebrating strong Q3 2025 Nielsen Readership results, hitting 1,935,000 total readers, up 23,000...
The power of community, championing inclusivity, and building creativity under pressure. Adweek Feed
Competitive tensions and ad tech drama have flared all year. DSPs and resellers … I mean, SSPs, have butted heads...