In the weeks following the US lockdown in early 2020, Delta lost more than 90% of its revenue, the airline’s...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Disney’s Lisa Valentino is speaking at AdExchanger’s Industry Preview in New York City on February 7. Click here to register. In...
Companies throughout the ad tech ecosystem are reckoning with the fact that, due to the revised definition of “business purpose”...
Welcome to Marketing Morsels, Adweek's weekly sampling of the most delectable brand stunts and campaigns we saw this week (but...
Recent breakthroughs in artificial intelligence have raised fresh questions over the impact the technology could have on content production for...
Dee Snider can still screech out a tune that harkens back to his Twisted Sister days--and shatters any nearby drinking...
International food producer Heinz is having some fun around the number 57 that appears on its tomato ketchup bottles, tying...
IPG-owned agency network McCann Worldgroup has announced a restructuring of its leadership, with Daryl Lee set to become global chief...
TikTok allows users to receive push notifications when certain actions take place in the photo- and video-sharing application. For instance,...
TikTok now allows users to receive direct messages from every other user on the platform, even if they aren't following...