A company's heritage is often a reliable incubator for its mascots. When Borden sought to convince consumers that pasteurized milk...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take It To The Max Google’s Performance Max is...
This week, the GQ franchise GQ Sports announced the launch of its first consumer event, a one-night celebration tied to...
TV industry execs talked clean rooms at CES – including their ironic lack of interoperability. Advertisers will need more than...
To help consumers counter the impact of inflation, McDonald's has begun a campaign in Sweden to travel back in time...
With 100 million customers and a homegrown CDP, Intuit is a data-driven brand, says Intuit CMO Lara Balazs. But beyond...
It has been quite a fall from grace for Meta on the annual Best Places to Work 2023 list from...
Success in the first-party web is based first and foremost on relationships, quality and trust, neither of which are improved...
Many people don't understand how much an insurance company depends on advertising to create an identity. Compared to a physical...
If you know you know, and if you don't, BIC will spell it out for you: Lighters like its EZ...