"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
Programmatic
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YouTube said Monday that revenue sharing will begin for creators of YouTube Shorts Feb. 1, enabling them to earn money...
Maybe the fears started after that half-second cowboy twerk in an Applebee's spot that ran on CNN's split screen the...
The Shop tab will no longer appear on the navigation bar at the bottom of the Instagram application, starting next...
At CES in Las Vegas, Kristina Shepard, head of US brand sales at Roku, tells AdExchanger why the company decided...
If you don't have brand positioning, you won't have a brand for long. But what is brand positioning, and what...
National broadcasters, including Warner Bros. Discovery, Fox and NBCU, are forming a joint industry committee to create a standard for...
As brands and agencies dig into the work of meeting climate goals and emission-reduction targets, many are turning to outside...
For advertisers itching to use automatic content recognition (ACR) to target their messages to gamers on their CTVs, 2023 may...