May 1, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

With The Rise Of TikTok, TV Advertising Will Get A Boost

TikTok’s claim to fame isn’t just viral dance trends; the platform is impacting consumer buying patterns and advertising strategies, writes Stacy Durand, co-founder of SmartMedia Technologies.

The post With The Rise Of TikTok, TV Advertising Will Get A Boost appeared first on AdExchanger.

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