I’ve taught digital advertising at a leading American university since 2013. Before becoming a professor, I spent 25 years helping...
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BNZ is teaming up with NBA star Russell Westbrook to bring the bank’s investment in basketball to life. Basketball is...
Seven months ago, Toyota unveiled season one of its original anime series Grip. The five-episode series follows male protagonist Jae...
AUCKLAND, Today: Takeaway shops in New Zealand are famous for the Fish Species poster. Now, The Trash Species of Aotearoa...
While AI is our latest fascination, upholding and prioritizing equity and inclusion in marketing and advertising is crucial. At Cannes...
AUCKLAND, Today: Timezone, a popular name in family entertainment, has announced R&R as its new creative agency following a competitive...
Berta de Pablos-Barbier is choosing bling, joining jewelry manufacturer and retailer Pandora as its new chief marketing officer (CMO). She...
FreshChoice’s latest campaign builds on its ongoing platform of Shopping Different to celebrate what lies at the heart of its...
ADWEEK has a new weekly newsletter exploring the topics marketers care about through numbers -- both hard and soft. It's...
Attention measurement is coming to out-of-home (OOH) advertising. Billups, a managed service agency that specializes in OOH and develops in-house...