While the promise of agentic AI in advertising is intoxicating, autonomous systems optimizing campaigns and making real-time adjustments still face...
Programmatic
Prebid.org has established itself as a respected open-source software maker and standards-setter in online advertising. It has the necessary scale,...
Walmart reimagines Dr. Seuss' "Whoville" for its big holiday push. Adweek Feed
Target brings back Kris K. as the star of its big holiday push. Adweek Feed
David Rohde is the latest reporter to move from NBC News to MSNBC. Adweek Feed
Can a hologram teach a human the meaning of a “driver’s feel?” Will Jae speed to the rescue of Linh...
This week's chart featured three titles with shared distribution rights. Adweek Feed
This post was created in partnership with Fetch Fetch, a rewards-driven app where consumers earn points for shopping, has teamed...
Napster, the company known for transforming digital music in the early 2000s, is staging a comeback in the brave new...
This is Amanpour's third bout with ovarian cancer within the last four years. Adweek Feed