British advertising titan WPP is rolling out a self-serve version of WPP Open, its AI marketing platform. Adweek Feed
Programmatic
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On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable...
Advertising solutions company Kargo has introduced Spotlight, a display format that delivers ads at the precise moment users are most...
LiveRamp and Meta are working with more than 10 retailers including Albertsons and Target. Adweek Feed
Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger...
AUCKLAND, Today: Reel Factory has opened New Zealand’s first Volume Wall Studio, built specifically for commercial advertising, giving creatives ultimate...
Pritchard had advocated improved transparency and accountability in digital advertising as chair of the Association of National Advertisers since 2016...
AUCKLAND, Today: MediaWorks is expanding The Breeze family with Breeze Classic, taking over Magic’s FM frequencies from 1 November. Dedicated...
The broadcast will toast this achievement on-air and off-air all week long. Adweek Feed
Reddit sues four companies for scraping and selling (and buying) its data; Unity Software's new zero-fee product is good news...