You Down With UCP? The IAB Tech Lab isn’t going to let some agent replace it as the de facto standards-setter for online advertising. In August, the Tech Lab launched the AI Content Monetization Protocols Working Group. And yesterday it announced that LiveRamp has “donated” a framework for how AI agents communicate and recognize human […]
The post LiveRamp Donates A Protocol; Time For A Spot Check appeared first on AdExchanger.
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