A few years back, Google started the Privacy Sandbox initiative to create technologies that both protect people’s privacy online and give companies...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Marketing procurement has always been a valuable asset to any brand and can be for every agency too. Never more...
"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by...
AUCKLAND, Today: Just $ 29+gst will buy you a ticket for the Marketing Association’s online Brainy Breakfast, starring OMD digital...
It appears that the day may soon be seized from Diem Association, the cryptocurrency initiative spearheaded by Meta. Liana Baker,...
Nick Harvey has joined Plato Creative as a Partner, adding 18 years of international advertising experience and problem solving firepower...
Agency holding companies have been restructuring in recent years, leaning into single P&L models that allow the groups to more...
NEW YORK, Today: D&AD has appointed two leading Kiwi creatives as jury members to preside over the judging of the...
The Big Day is quickly approaching. However, we're not just talking about Super Bowl 56. Now, Feb. 13 can also...
Google has been penning tetchy blog posts ever since Texas Attorney General Ken Paxton, along with a group of more...