AUCKLAND, Today: Australians and New Zealanders are embracing technology and AI, but only when it enhances creativity, connection and what...
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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
When the news broke Monday that Paramount Skydance had acquired The Free Press for $ 150 million, Substack cofounders Hamish...
AUCKLAND, Today: MBM has named Christophe Spencer as Head of Digital and promoted Nick Guebhard to Head of Data &...
At Advertising Week, WPP and Assembly leaders outlined how they’re operationalizing AI across media and creative teams. Adweek Feed
After waiting until the spring to announce its 2025 upfront event, NBCUniversal is wasting no time. Adweek Feed
Optable introduced AI agents this week, allowing clients to improve their workflows with the help of AI and integrate with...
The AI company's brand campaign for Claude is getting positive feedback as AI brands fight for attention. Adweek Feed
Another industry research report is raising the alarm about invalid traffic (IVT), exposing glaring vulnerabilities in the programmatic CTV supply...
RNZ has appointed Pip Keane as chief audio officer, a new role overseeing audio content and unifying its approach. Keane’s career in...
Uber targets suburban riders in its first U.S. campaign by Mother. Adweek Feed