Warner Bros. Discovery has wrapped its TV upfront talks, the company confirmed during its second-quarter earnings call on Wednesday. During...
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WeightWatchers (also known as WW) has tapped ex-Meta marketer Christina Kothari as global vp of brand and integrated marketing, and...
If you’ve shied away from incorporating social media and influencers into your marketing strategy, now is the time to rethink...
TikToker Megan Boni (a.k.a. Girl on Couch) went viral with her parody of dating life, "Looking for a Man in...
CTV is where the action is for Magnite. Although the full revenue impact of Magnite’s exclusive SSP partnership with Netflix...
Macy's wants a piece of ad budgets from brands that don't sell its items at Macy's. Macy's Media Network--the department...
Shares of WPP took another thumping yesterday. Plus, advertisers are getting post-lawsuit cold feet about X all over again. The...
If those viral recipes for the magnesium-infused "Sleepy Girl Mocktail" and greens powder juices dominating your social feed haven't made...
The vast majority (90%) of programmatic Olympics ad sales on Peacock are coming from brands that are new to the...
AUCKLAND, Today: Milford Asset Management, an award-winning investment firm, has chosen One Plus One Communications as its New Zealand PR...