Creative IDs Are Coming – Here’s What To Expect

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption for universal ad creative identification has led to ineffective tracking of ads across platforms, creating a major barrier to successful cross-platform advertising. Adopting standards and interoperable […]

The post Creative IDs Are Coming – Here’s What To Expect appeared first on AdExchanger.

AdExchanger