The world is changing, and with it agencies are changing too. From gender balance, diversity and inclusion, there are waves...
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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Twitter will pay $ 809.5 million to settle a class-action lawsuit that originated in 2016, accusing the company of misleading...
AUCKLAND, Today: Leading out-of-home media company JCDecaux New Zealand has announced the appointment of four senior sales executives. Max Charin...
A virtual Wild West is an apt description for programmatic advertising. Or at least it was. No one can deny...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amped Up In the wake of Nielsen losing its...
Uncertainty has been the one constant during the pandemic. It isn't enough for travel and hospitality companies to know a...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
AUCKLAND, Friday: Clemenger Group NZ, with 44 Effies finalists between Colenso BBDO and Clemenger BBDO Wellington, top the shortlist leaderboard,...
Mercedes-Benz is consolidating its global media, brand and performance marketing into one holding company, Omnicom Group, which beat out fellow...
By Rob Armstrong, SVP of Product at Eyeota If you’re a publisher operating in today’s digital ecosystem, you’re probably pretty...