When Philip Inghelbrecht talks about the power of AI in advertising, he has the numbers to back it up. “Two...
Programmatic
We’re more than just a blog!
Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Instacart and Kroger are testing measurement with the social platform. Adweek Feed
The two dominant emotions surrounding AI in marketing today are hype and anxiety. But we’re entering a new era –...
ABC makes 9-1-1: Nashville emergency viewing with new campaign. Adweek Feed
Marketers are pouring billions into CTV – but without the right tools, duplication, fragmentation and murky measurement can drain ROI. I...
The Gap Inc. business launches a space dedicated to vintage drops and old catalogs. Adweek Feed
AUCKLAND, Today: Snap Inc., the company behind Snapchat, has appointed Clare Rudduck as Head of Agency ANZ, boosting Snap’s agency...
Bruce Mau Design, Hecho Studios, and Two Forsman & Bodenfors Offices Fold Into 72andSunny Collective
72andSunny is expanding its global footprint with the launch of the 72andSunny Creative Collective, the agency told ADWEEK exclusively. In...
AUCKLAND, Today: Payper, the Kiwi PR agency built on a results-driven model, has unveiled Generative Engine Optimisation (GEO) — a...
Jimmy Kimmel Live had its highest rating in the 18-49 demo in 10 years. Adweek Feed