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Our news feeds aggregate industry-wide articles that helps marketers and Ad-ops turn experience into insights that guide in better decision-making and conversion. Programmatic.co.nz aims to be a one-stop place to find news and updates about the RTB eco-system in New Zealand and Australia.
Loyalty NZ knew it had a significant task on its hands revamping the known and loved Flybuys rewards programme. Yet,...
Facebook has been testing a new feature that allows users to link their news subscriptions to their accounts so they...
Stop The Clock Your daily update on the TikTik saga: Kevin Mayer is out as global CEO after a mere...
LONDON, Thursday: Rolls-Royce has unveiled a digital-friendly identity, carefully created by the Pentagram agency (London & New York). The luxury car...
Programmatic is on the rise since the advertising doldrums of the early novel coronavirus pandemic. The number of advertisers running...
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem... The post Comic: The Contactless Comeback Kid appeared...
AUCKLAND, Today: Unilever has appointed Wright Comms to handle the PR for its consumer and corporate portfolio, following a competitive...
NBC has set the first week of November as its premiere week for a number of its acclaimed dramas, including...
This is the 10th in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ,...