Programmatic Is Returning to Its Prepandemic ‘Normal’ Levels

Programmatic is on the rise since the advertising doldrums of the early novel coronavirus pandemic. The number of advertisers running programmatic ads through the end of July is up 36% since January, and total programmatic spend between April and July is up 11% year-over-year, according to data from MediaRadar. Programmatic spend in April alone was…
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