Optimove: Orchestration Is About Making Sense Of Data, Not Just Stitching It Together

This is the 10th in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft and Tealium. Brands that sell commodities don’t differentiate on their products, they differentiate on data. “And they differentiate on relationships,” said Pini Yakuel, CEO and founder of Tel Aviv-based customer data platform… Continue reading »

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