The IAB Tech Lab publicly unveiled a technical spec on Friday so that publishers and their partners can handle data...
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A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... The post Comic: Reach appeared first on AdExchanger. AdExchanger
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
About two weeks ago, when this podcast was recorded with Jim Squires, VP of business and media at Instagram, Facebook’s...
The real big story this week goes well beyond digital advertising. The death of George Floyd at the hands of...
Advertisers responded to COVID-19 with cookie-cutter platitudes, such as “In these uncertain times” and “We’re in this together.” Now,...
The direct-to-consumer brand revolution has been going strong for a decade, but the coronavirus pandemic has created new opportunities for...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Social Media Vs. Trump Snapchat is the latest social...
Consent usually gets lumped in with privacy and regulatory compliance. But it’s about a lot more than that, said Romain...
Missy Chambless and her team of marketers at WarnerMedia had big plans to promote tune-in for “Snowpiercer.” The new TNT...