Amazon Publisher Services shot up in the rankings in the 2019 Advertiser Perceptions supply-side platform (SSP) report, emerging as a...
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Exits Successful ad tech exits can start a...
The TDB company that was formed when IBM sold the bulk of its Watson Marketing portfolio to private equity firm...
Customer data platform (CDP) Amperity announced a $50 million investment round on Monday, bringing its total funding to almost $90...
For decades, the global CMO role has been the pinnacle of the marketing career pyramid, because the largest brands, like...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by Philip...
"Brand Aware” explores the data-driven digital ad ecosystem from the marketer's point of view.Today's column is written by Emily Ketchen,...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Is Fine Looks like Facebook was prescient in...
WarnerMedia’s announcement Wednesday that three of its top sales executives would leave as part of a reorg reflects changing times...
WPP said Friday it has sold a 60% majority stake in Kantar to Bain Capital in a deal that values...