Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson...
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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Connecting The TV Dots Agency buyers are facing roadblocks...
<!-- --> AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. This week on the podcast we hear from Jocelyn...
Oracle has uncovered an ad fraud operation it calls “DrainerBot,” which siphoned off ad dollars and monthly data packages. Oracle’s...
US digital ad spend in 2019 will surpass all traditional advertising for the first time, according to eMarketer’s latest forecast....
How can a brand take advantage of the 5G revolution today? Actually, that’s a trick question. The next evolution of...
<!-- --> This article is sponsored by Prebid.org. 2018 wasn’t the year header bidding first began disrupting how exchanges and publishers...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media....