AT&T’s ad tech unit Xandr has big hopes for TV advertising, but the company said Thursday during an analyst call...
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Last year, Comcast Technology Solutions, a division of Comcast Cable that offers services around video workflow and monetization, zeroed in...
LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.Today’s...
Imagine buying Costco-sized bulk items online. That’s the proposition of ecom startup Boxed. But while competitors like Amazon offer thousands...
"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.Today’s column is written by...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.Mother Knows Best Amazon has been called out by new...
The Big Story is a breezy podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the...
When people learned in 2014 that ad fraud was a $6.3 billion problem, many asked why no one had been...
Until now, if an ad fraud scam was uncovered, the criminals behind it would usually fade back into the shadows...