“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written...
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AUCKLAND, Today: FCB NZ has announced the promotion of senior creative David Shirley to a creative director role. At FCB since...
The German car giant Mercedes-Benz has been on a three-year journey of digital transformation since linking up with Publicis Groupe...
This article is sponsored by Xandr. To an outsider, advertising can often be perceived as glorified and theatrical. While at...
AUCKLAND, Monday: Customer insights agency Perceptive, and fintech startup Paymark have launched Ada, a new tool that offers insights into...
During the first months of the pandemic, countless people were forced to cancel or reschedule their travel plans, leaving transportation...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
//www.youtube.com/watch?v=HKPvmJVlYTI AUCKLAND, Monday: oOh! Studio has created and installed a high-impact special build along Queen St for Pump’s range of...
Editor's note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek's...
Google’s lack of transparency has long frustrated publishers and independent ad tech companies, and its clandestine program “Project Bernanke” has...