California’s consumer privacy law, passed in late June, has spurred demand for federal regulations to avoid a patchwork of state-by-state...
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AT&T’s promise to connect data, technology, distribution and content to make advertising better for all constituents is exciting.So exciting, in...
In the podcast studio this week, News Corp. VP of Ad Technology Stephanie Layser talks about how publishers can make...
Organic use of Facebook Stories is on the rise, and now Facebook is making the case to advertisers.On Wednesday, Facebook...
Google added more ways for advertisers to measure the effectiveness of their ad campaigns Wednesday, and it got the MRC’s...
ISpot some cash!TV ad measurement company iSpot.tv has raised $30 million in a Series C funding round, bringing its total...
“The Sell Sider” is a column written by the sell side of the digital media community.Today's column is written by...
Snap Fizzle?This year, eMarketer estimates Snapchat will bring in $662.1 million in US ad revenue, a significant drop from the...
Two multibillion-dollar acquisitions and one Justice Department lawsuit later, AT&T’s advertising and analytics unit finally has a name: Xandr.AT&T revealed...
Since Oracle Data Cloud’s creation four years ago, following the acquisitions of data sellers Datalogix and BlueKai, it has taken...