Times are changing at IPG.The holding company used to tout its neutrality around data and technology, with CEO Michael Roth...
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What do you get when two legacy media agencies merge to create a new brand?An entity that aims to be...
Harry’s and Dollar Shave Club went from upstarts to behemoths, shaking up the century-old razor category in just a few...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
The Business Of MediaAtlantic Media is selling its mobile-first business property, Quartz, to Uzabase, a Japanese media company with a...
Looks like Acxiom Marketing Solutions (AMS) is an agency business after all.Interpublic Group said Monday it acquired Acxiom’s legacy data...
The sweeping California privacy law, AB 375, that was rushed onto Gov. Jerry Brown’s desk for his 11th-hour signature last...
Cheers to IGTV, Instagram’s new long-form video offering.Bacardí is one of the first brands to raise a glass. On Friday,...
Fox News’ focus on breaking news is dramatically driving search traffic.Search engine traffic went from a single-digit percentage of total...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....