"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
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Apps lean heavily on Facebook for their paid user acquisition efforts, but they also want more control over how and...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gold Mine Of Information People are watching more television,...
It’s IPO day for Cardlytics, the maker of an analytics platform that leverages purchase data sourced directly from bank partners.Cardlytics...
If 2017 was the year of brand safety and transparency, 2018 is set to be the year GDPR reshapes programmatic...
Publishers, prepare yourselves for another Facebook organic reach reality check.Starting Monday, Facebook will finally begin measuring organic page reach the...
The IAB Tech Lab is tackling the thorny problem of transmitting consent under the European Union’s General Data Protection Regulation....
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written...
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem... AdExchanger: OriginsAdExchanger: Crisis In Ad City (Part I)AdExchanger: Crisis In...