Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snappy Look A major redesign of the Snapchat app...
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BuzzFeed laid off 8% of its domestic workforce, or 100 people, Wednesday as the company diversifies beyond native advertising. Recode first...
During a speech Tuesday at think tank R Street Institute, Federal Communications Commission Chairman Ajit Pai justified his plan to...
When Al Jazeera pulled its cable channel from the American market a few years ago, it saw one bright spot: social media.While...
Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake...
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media....
L’Oreal doesn’t like the word “programmatic.”“We prefer ‘precision marketing,’” said Lubomira Rochet, L’Oreal’s chief digital officer. Precision, Rochet said, is...
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Service Station Maserati tapped Accenture Interactive to be its...
The Thanksgiving holiday shopping weekend showed how mobile has grown from a retail investment-and-innovation channel to a true pillar of...
The ad industry needs to check itself before it wrecks itself.That was the rallying cry Tuesday at NBCUniversal’s swanky State...